Updated Dec-2023 Exam Engine for CRT-550 Exam Free Demo & 365 Day Updates [Q44-Q58]

ExamBoosts December 14, 2023 CRT-550 > Salesforce 0

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Updated Dec-2023 Exam Engine for CRT-550 Exam Free Demo & 365 Day Updates

Exam Passing Guarantee CRT-550 Exam with Accurate Quastions!

NO.44 When Northern Trail Outfitters acquires a new customer, it would like to send a series of welcome messages on behalf of the brand with an optimized send time. New customers will be sent to Marketing Cloud via an hourly batch file drop.
Which solution should the consultant recommend?

Use Journey Builder to process and segment the new customers, and for the campaign sends and decisioning.

Use Automation Studio to process and segment the new customers, and use Journey Builder for the campaign sends and decisioning.

Use Automation Studio to process and segment the new customers, and use Email Studio for the campaign sends and decisioning.

Use Automation Studio to process and segment the new customers, and for the campaign sends and decisioning.

Automation Studio is a powerful tool that can process and segment data from a variety of sources, including hourly batch file drops from Marketing Cloud. Once the data is processed and segmented, Automation Studio can then be used to trigger sends and decisions for campaigns. This allows for a more efficient workflow and better control over the customer journey. Additionally, Automation Studio can be used to trigger automated, personalized emails and messages, as well as to monitor the performance of campaigns and analyze results. Reference: Salesforce Certified Marketing Cloud Consultant Exam Study Guide, https://trailhead.salesforce.com/en/content/learn/modules/marketing_cloud_consultant_exam_guide/marketing_cloud_consultant_exam_guide_automation_studio.

NO.45 Northern Trail Outfitters has master data extension of 880,000 subscribers they want to randomly split into 11 groups to test different messaging strategies.
How could this be accomplished?

Use Automation Studio with a random split activity.

Create a random data extension within Email Studio.

Create a random data extension within Contact Builder.

Use Journey Builder with a random split activity.

NO.46 A large retail company has selected Marketing Cloud and has asked to be fully migrated from their existing platform in three weeks. They have communicated the following:
* They currently have 3 million customers.
* They email customers twice a week with no known deliverability issues.
* Their contract includes one Sender Authentication Package (SAP).
What response articulates proper IP warming?
Choose 2 answers

IP ramp-up takes four to six weeks to be able to fully send to all 3 million customers.

IP ramp-up can be accelerated by migrating to pre-warmed IP addresses.

IP ramp-up is important to establish a positive sender reputation.

IP ramp-up can be bypassed, given their historical lack of deliverability issues.

NO.47 Northern Trail Outfitters (NTO) wants to send out a communication to subscribers who have not made a purchase the last six months. Customer are often opted-in to more than one messaging channel. NTO would like to be able to communicate the same message across all channels.
Which flow would meet their needs?

Query Activity > API Event > Automation Studio Activities

Import Activity > Decision > Journey Activities

Query Activity > Data Extension Entry Source > Journey Activates

Salesforce Entry Event > Query Activity > Automation Studio Activities

NO.48 Northern Trail Outfitters (NTO), a longtime Marketing Cloud customer, has decided to adopt Journey Builder to help with the execution of their marketing programs. NTO does not want to duplicate efforts within the platform and has asked if they could stop using Automation Studio Entirely.
Which three tasks would a consultant suggest for using Journey Builder instead of Automation Studio?

Setting behavior-based goals

Designing decision logic via an intuitive user interface

Building simple segmented campaigns without SQL queries

creating customer segments from multiple data extensions

Processing zipped and encrypted file containing subscriber data

NO.49 Northern Trail Outfitters (NTO) is the holding company of three subsidiaries: Universal Containers, Ursa Major Solar, and Cloud Kicks. NTO recently purchased Marketing Cloud and has asked its consultant to recommend a scalable business unit (BU) hierarchy. They don’t plan on executing any marketing campaigns on behalf of the NTO holding company, but NTO employees would like access to all subscribers and aggregate reporting. Additionally, each subsidiary business will be regularly running campaigns and should have their own branding, content, and subscribers.
Which solution should the consultant recommend?

One parent BU and two child BUs with their own Sender Authentication Packages.

One parent BU with three additional private domains.

One parent BU and one child BU

One parent BU and three child BUs with their own Sender Authentication Packages.

NO.50 Northern Trail Outfitters sends a monthly newsletter to top shareholders and has a business need to handle replies to their CEO. They have a Reply Mail Management (RMM) Configuration in their setup, and the team would like the reply email address to appear as a real email address in the subscriber’s mail client when replying. This email address seen in the email client for reply should not be the actual CEO’s email address.
How should they ensure this is accomplished?

Set email reply address to CEO’s email address; RMM will direct the emails to that email address and provide the needed filtering.

Create Sender Profile using the custom setting of direct forwards to an alias email address that can redirect replies to the CEO’s inbox.

RMM accounts are unable to support this behaviors.

Create Sender Profile using the RMM auto-forward feature and configure the “Use Specified Information” email information.

NO.51 Every day at 3 a.m., Northern Trail Outfitter’ (NTO) data lake instance starts generating a file that contains all records that should be sent one email or another for the next day’s marketing campaigns. The size of the file varies depending on the previous day’s tracking activity. As soon as the file is generated, NTO wants to import the data, segment the data, and then execute the daily sends.
What end-to-end process should deliver this efficiently?

Scheduled Automation > File Transfer > Import > Series of Query Activities

Triggered Automation > Import Activity > Series of Query Activities > Series of Sends

Scheduled Automation > Import Activity > Series of Query Activities > Series of Sends

Triggered Automation> Import > Data Extension Extract > Marketing Journey

NO.52 Northern Trail Outfitters continually adds rows for subscribers to a data extension via API, populating subscribers who should receive a monthly payment reminder that day. They want to use Journey Builder to send the payment reminder emails.
What would be required to process the correct subscribers?

Journey Settings > No re-entry

Contact Evaluation > Evaluate all records

Contact Evaluation > Evaluate new records only

Journey Settings > Use email attribute from Contacts

NO.53 A financial company wans to use Marketing Cloud to send late payment notices to accounts whose payment due date lapsed the previous week. The company has shared the following:
*Payment.csv will arrive on the Enhanced SFTP each Monday at 1 a.m.
*Payments.csv will be encrypted.
*Payments.csv will contain data from the previous week.
*Late payment notices will be sent each Monday at noon.
*They need to receive a file containing customers who opened or clicked on the late payment notice email within five days after send.
Which automation sequence represents a viable solution?

File Transfer > Import File > Filter > Wait > Send Email > SQL Query > Wait > Data Extract > File Transfer

Import File > File Transfer > SQL Query > Wait > Send Email > Wait > SQL Query > Data Extract > File Transfer

File Transfer > File Transfer > Import File > SQL Query > Wait > Send Email > SQL Query > File Transfer

File Transfer > Import File > Filter > Wait > Send Email > Wait > SQL Query > Data Extract > File Transfer

NO.54 A data team wants to automate that sync of subscribers’ Unsubscribes and status from their enterprise account to their external CRM In one consolidated file. They need to find subscribers In their Marketing Cloud account and their unsubscribe data for child business units.
Which two data views would they use to achieve this?
Choose 2 answers

_Complaint

_Subscribers

_Unsubscribe

_BusinessUnitUnsubscribes

NO.55 Subscribers are collected on a customer’s website whose subscription database of record is Salesforce Marketing Cloud. The customer sends up to 5 emails per week based on subscriber activity.
The list is:
* Compiled in a database in the website Content Management System (CMS).
* Imported into Marketing Cloud nightly at 11 p.m.
What action should be taken if a third party is sending a message for the customer outside of the Marketing Cloud?

Engagement metrics will be passed into Marketing Cloud.

They will need to integrate with the Marketing Cloud SOAP API.

Unsubscribes should be synchronized between senders.

The third-party send list should be pulled from the CMS

NO.56 What is a correct statement about a database of record? Choose 2 answers

A database of record is a centralized storage repository of data about objects or people.

A database of record is any database containing subscriber data.

A database of record is a data structure in which multiple opt-in statuses can be stored for a subscriber.

A database of record is a system in which a subscriber’s status is maintained

NO.57 Which two statements are accurate regarding segmentation options in Marketing Cloud? Choose 2 answers

A data extension can be updated using a query activity.

A random data extension can be updated with a filter activity.

A data filter can be automated with a filter activity.

A filtered data extension can be populated with a filter activity.

NO.58 A user in Marketing Cloud needs to send an email to a Salesforce Report via a Guided Send process.
How should the consultant meet this requirement?

Create a Salesforce Data Extension for the user to select during a Guided Send.

Assign the integrated user the Marketing Cloud AppExchange User permission set in Sales Cloud.

Create data validation rules for the integrated user in Sales Cloud.

Add custom links to the page layouts in Marketing Cloud

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