[Nov-2022] C-C4H260-01 Exam Questions and Valid C-C4H260-01 Dumps PDF [Q53-Q76]

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[Nov-2022] C-C4H260-01 Exam Questions and Valid C-C4H260-01 Dumps PDF

C-C4H260-01 Brain Dump: A Study Guide with Tips & Tricks for passing Exam

SAP C-C4H260-01 Exam Syllabus Topics:

Topic	Details
Topic 1	Lead- and Account-Based Marketing Outline the options for extensibility
Topic 2	Explain the concept of campaign categories and their actions Campaign and Journey Orchestration
Topic 3	Explain the concepts of Best Record and Score Builder capabilities Explain the concepts when integrating SAP Marketing Cloud with other solutions like SAP Sales Cloud
Topic 4	Describe the concept of CDS views and how to build you own customized Analytics Stories and Reports Outline the offer recommendations, product recommendations
Topic 5	Describe Contact to Lead-Opportunity process Explain the option for anonymizing contact information
Topic 6	Explain the data model and how to enhance the data model Explain the Account Based marketing process as well as the process of defining a new lead stage
Topic 7	Explain the concept of the marketing calendar Setup Marketing Permissions Checks and configure workflows for business objects

QUESTION 53
Which key figures can you use to evaluate the effectiveness of a recommended scenario?

Impressions

Click-through rate

Activated e-mails

Model status

Conversion rate

QUESTION 54
Which application can be used to perform the following tasks? View import messages across the landscape and decide what action to take. Correct errors in the Marketing or in the source systems in a timely fashion and restart imports. Analyze imports and messages by multiple dimensions, and quickly resolve issues. Identify system issues that may have been previously hidden.

Data Load Monitor

Import Monitor

Application Log

Browse Contact Data

QUESTION 55
You want to change an attribute label in segmentation to make it more user friendly. How can you do this?

Choose the segmentation profile in the Segmentation Configuration app and change the attribute label.

Change the attribute label in the Manage Your Solution app.

Change the attribute label directly in the Segmentation Models app.

Choose the relevant data source for the segmentation object and add the desired attribute label.

QUESTION 56
When it comes to best practices and how to configure your data sources, what needs to be considered with regard to interactions? Note: There are 2 correct answers to this question.

Use standard interaction types where possible.

Use the same interaction types for the same events.

Load master data and transactional data in one package for a given API.

Load interactions before creating the respective contacts.

QUESTION 57
You have created custom fields and need them to be visible in Segmentation and Content Studio. How can you ensure that they are shown?

In the Marketing Extensibility app, go to Assign to Segmentation and set the field visible for the appropriate ^ Business Context and Segmentation Object.

In the Custom field and Logic app, edit the custom field and enable Segmentation Usage in UIs and Reports.

In the Segmentation Configuration app, navigate to the appropriate data sources that are used for the Segmentation Object and mark the corresponding attributes as visible

In the Custom Fields and Logic app, edit the custom field and select the appropriate Business Context and ^ Segmentation Object.

QUESTION 58
Which application can be used to perform the following tasks?View import messages across the landscape and decide what action to take.Correct errors in the Marketing or in the source systems in a timely fashion and restart imports.Analyze imports and messages by multiple dimensions, and quickly resolve issues.Identify system issues that may have been previously hidden.

Data Load Monitor

Browse Contact Data

Import Monitor

Application Log

QUESTION 59
You are using the A/B testing feature of campaign management to maximize the efficiency of your e- mail campaigns. Which determination methods for identifying the winner email are supported in SAP Marketing Cloud? Note: There are 2 correct Answers to this question.

Hard Bounces

Sent Messages

Rate of Opened Messages

Unique Click Through Rate

QUESTION 60
Which Core Data Services (CDS) view types are typically called by analytical tools such as SAP Analytics Cloud or the Query Browser?

Basic views

Consumption views

Reuse views

Composite views

QUESTION 61
What actions can be used to rebuild the dynamic target group in SAP Marketing Cloud? Note: There are 2 correct answers to this question.

Target group release

Target group assignment

Campaign execution

Marketing application jobs

QUESTION 62
What can you do with the UI adaptation at runtime (RTA) function?

Modify the layout of the Contact Profile

Add new fields in the Campaign app.

Change the theme of your SAP Marketing Cloud.

Show/hide attribute groups in the Segmentation Model.

QUESTION 63
In SAP Marketing Cloud, what SAP Fiori application can you use to detect problems when integrating SAP Marketing Cloud with SAP Sales Cloud?

Import Monitor

Marketing Application Jobs

Data File Load

Browse Contact Data

QUESTION 64
Which communication mediums can be maintained via the campaign execution blacklist? Note: There are 2 correct answers to this question.

Push notification

E-mail

Facebook

SMS

QUESTION 65
Your customer wants to improve the business process between marketing and direct or indirect sales areas. You recommend to implement the SAP Sales Cloud integration. Which business processes can you realize by integrating SAP Marketing Cloud and SAP Sales Cloud? Note: There are 3 correct Answers to this question.

For each lead sent through the campaign, SAP Marketing Cloud creates an opportunity interaction that is assigned to a respective contact.

Campaign automation in SAP Marketing Cloud triggers the creation of leads in SAP Sales Cloud.

A delta load of all newly created opportunities in SAP Sales Cloud triggers the creation of opportunity interactions in SAP Marketing Cloud.

For each lead sent through the campaign, SAP Marketing Cloud creates a lead interaction that is assigned to a respective contact.

A delta load of all changes to existing opportunities in SAP Marketing Cloud triggers the creation of opportunity interactions in SAP Sales Cloud.

QUESTION 66
You want to modify the creation of the best record.What are the correct steps to implement the custom logic? Note: There are 3 correct Answers to this question.

Publish an implementation description to your test system.

Test custom logic using predefined test variants.

Create filter conditions via Live Target Groups.

Export in Manage Your Solution by creating a change project.

Create an implementation description using ABAP for key users.

QUESTION 67
You have two groups of business users in your company. The first group focus on creating the segmentation models and target group. The second group focus on creating and modifying e-mails and e-mail templates. Each group should only be able to access their own apps. What tasks need to be performed to achieve this? Note: There are 2 correct Answers to this question.

Assign the relevant business catalogs to the created business roles.

Maintain the catalog roles first and then create the business roles.

Create two business catalogs, one for each type of business user.

Create two business roles, one for each type of business user.

QUESTION 68
Your customer wants to send a discount to every consumer as soon as they install their mobile app.
Which of the following are the correct campaign types to use? Note: There are 2 correct Answers to this question.

Trigger-based

Paid search

Mobile Campaign

Facebook

QUESTION 69
From which systems can you perform initial and delta loads of customers, contacts, and consumers into SAP Marketing Cloud?

SAP ERP 6.0 or higher

SAP Supplier Relationship Management

SAP Customer Relationship Management

SAP Solution Manager

SAP Cloud for Customer

QUESTION 70
A B2B company did a redistribution in their SAP ERP system where each account received a new account team member. They need to change the data within SAP Marketing Cloud in order to continue their current campaigns. What Odata Services should be used to perform the update? Note: There are 2 correct Answers to this question.

API_MKT_CONTACT_SRV

API_MKT_INTERACTION_SRV

API_MKT_CMPGN_SUCCESS_IMPORT_SRV

CUAN_BUSINESS_PARTNER_IMPORT_SRV

QUESTION 71
Your customer has requirements that can be fulfilled by creating custom fields in SAP Marketing Cloud.
These fields will also receive data from an external application through SOAP services. Which business contexts support such an enhancement? Note: There are 3 correct Answers to this question.

Marketing: Interaction

Marketing: Corporate Account

Marketing: Contact

Marketing: Interaction Product

Marketing: Product Category

QUESTION 72
Your customer data needs to be seen in the Marketing Calendar for the purpose of trade promotions. Which of the following fields are mandatory to maintain in the Custom Business Object (CBO)? Note: There are 3 correct answers to this question.

Description

Contact ID

Origin

Start, End date

Key identifier field

QUESTION 73
You need to execute campaigns based on the buying propensity applicable for some specific country and region. This means that you will have to create a predictive model. How can you restrict the validity of a predictive model?

Provide a training set that contains only contacts from the specific countries and regions.

Add an applicable scope for the relevant countries and regions.

Assign a specific target group with those countries and regions to the target object

Use Segmentation to select relevant countries and region.

QUESTION 74
You want to import/export data to/from SAP Marketing Cloud. Which applications do you need to configure to use the standard APIs? Note: There are 3 correct Answers to this question.

SAP Cloud Platform Extensions

Communication Categories and Limits

Communication Arrangement

Communication Systems

Communication Users

QUESTION 75
Your customer is already live and requires a new key performance indicator (KPI) in segmentation.
Which apps would you use to do this?

Import Data Segmentation Configuration Export Software Collection

Add Custom View Marketing Extensibility Export Software Collection

Import Data Marketing Extensibility Export Software Collection

Add Custom View Segmentation Configuration Export Software Collection

QUESTION 76
Your customer wants to integrate consumer master data from multiple source systems with differing data quality. What should you do to ensure that the most reliable data sources are given preference when the Best Record is built in SAP Marketing Cloud.

Make sure the source system is sending the Validation Status attribute.

Set up a communication medium for each source system.

Load the more reliable data sources before other ones.

Configure the priority for each origin of contact ID.

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