[Oct 24, 2022] Get New 1Z0-1032-21 Certification Practice Test Questions Exam Dumps [Q14-Q33]

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[Oct 24, 2022] Get New 1Z0-1032-21 Certification Practice Test Questions Exam Dumps

Real 1Z0-1032-21 Exam Dumps Questions Valid 1Z0-1032-21 Dumps PDF

NO.14 Identify three valid data type definitions for defining fields in a Responsys data source. (Choose three.)

Memo text – unlimited number of characters

Time stamp

Currency

Number

Medium text – up to 100 characters

Binary string

Explanation
Reference
http://help4.responsys.net/customercenter/riuas/data-types-fieldnames.htm

NO.15 For the email campaign you are designing in EMD, the first line of the HTML creative must include thefirst name of the subscriber. The first name attribute is FNAME and is located in the profile list that is called CONTACTS.
Which option displays the correct RPL syntax?

$CONTACTS.FNAME

#FNAME. CONTACTS

$ {CONTACTS.FNAME}

FNAME ($CONTACTS)

Explanation
Reference https://community.oracle.com/docs/DOC-982465

NO.16 Your customer would like an Entry Tracking Variable that is usually not stored. They want it for various programs and it should be stored in a PET table.
How should you achieve this?

It is not possible to store an Entry Tracking variable in a PET table.

Locate the program with the Entry Tracking Variable and configure a Get Data to store the value in the specified PET table.

Locate the program with the Entry Tracking Variable and configure a Set Data to store the value in the specified PET table.

Locate the Entry Tracking Variable in the supplemental table and write a SQL statement that inserts the value in the PET table.

NO.17 You have a banner image in an HTML file with clickthrough reference. It is named acme_marquee.htm and you have uploaded it into a folder named LOGOS in your Content Library.You want to insert it into the HTML campaign document that has been uploaded to the Responsys Content Library into the HTML campaign document.
Which RPL code should you use to insert this document?

<#assign banner=”acme_marquee. htm”><#include “cms: //contentlibrary/ ” + banner>

<document=”${//all content/. . /acme_marquee.htm}”>

<$insertdocument “cms : //contentlibrary/LOGOS/acme_marquee . htm”>

<#include “cms : //contentlibrary/LOGOS/acme_marquee . htm”>

NO.18 Your profile list is named CONTACTS. Your supplemental table is ORDERS with a Data Extraction Key of CUSTOMER_ID_ and a Primary Key of ORDER_ID, with TOTAL_ORDER_DOLLARS as a column. You design acampaign to display the ORDER_ID and TOTAL_ORDER_DOLLARS with a default value of 0 (zero) from the ORDERS table for each recipient in the target audience from your CONTACTS list.
What happens if there are multiple matches (more than one ORDER_ID) for a CUSTOMER_ID?

Because multiple matches with a record in the CONTACTS list exist in the ORDERS supplemental table, no matching values will be pulled at all, and the default value of 0 (zero) will be used for every email generated.

The campaign launch will error out when Responsys detects multiple matches with the CONTACI’S list from the ORDERS table.

When multiple matches with a record in the CONTACTS list exist in the ORDERS supplemental table, the first found match will be used in the campaign.

During the campaign worklist build, Responsys will pause and ask you to select the correct record to use for the campaign personalization.

NO.19 You discovered that your main competitor’s employeesare subscribed to receive your promotional campaigns directly to their work email addresses.
What should you do in Responsys to prevent your campaigns from being sent to the work email addresses of the competitor’s employees, although this is not a complete solution?

Create a Non-Competitor Program using Program Designer.

Periodically run the scrub utility and delete all email addresses from your competitor’s domain.

Search the list for the domain name of the competitor and select the block option for each user that is found.

In the Account Admin screen, select Define email domain rules and create an audience exclusion by entering the competitor’s domain name.

NO.20 Your client’s email analyst advises you that recent reports show an increased soft-bounce rate of 6% for emails launched in the last 30 days. The analyst is worried about being flagged as having a bad reputation by some ISPs and wants you to suppress sending to soft-bounced addresses for the next 30 days.
Which option should you use to handle the soft-bounce problem?

Take the latest CED report to locate all soft-bouncedaddresses. Run a Connect job to change the DELIVERABILITY_STATUS_ field to U for those addresses so that messages will no longer be sent to that email address.

Create a filter of all soft-bounced addresses for the last three email launches, save it as aPET, and use that as a suppression table for all email campaigns for the month.

When defining audiences for the next month, add criteria in Filter Designer to suppress all email addresses that have soft bounced in the last 30 days.

Manually change the DEVERABILITY_STATUS_ field to Undeliverable for any email that soft bounces.

NO.21 An SSH2 key pair can be created to be used for authentication to establish a secure connection between your server and the Oracle file server.
Which key from the client key pair must you send to Responsys?

Private

Public

Secure

Master

NO.22 Using Email Message Designer, identify two HTML tags that you can use to create a dynamic region for an email campaign. (Choose two.)

<div>

<br>

<td>

NO.23 You need to create four versions of the same campaign with different subject lines to see which one receives the most opens and clicks. You are using EMD to create thecampaign.
How should you do this with Responsys?

Create one campaign. Then in the program, configure a winner selection element and a Send Email Campaign element for the campaign. Publish the campaign and then determine the winner in a few days.

Create four campaigns and configure the multivariate testing functionality available via the Version Test button in EMD for each campaign.

Create one campaign and configure the multivariate testing functionality available via the Version Test button in EMD of the campaign. Create a program that launches this campaign.

Create four campaigns. Then in the program, configure a winner selection element and a Send Email Campaign element for each campaign. Publish the campaign and then determine the winner ina few days.

NO.24 Which three steps should you take to set up your client’s data model to support email campaigns during data discovery implementation? (Choose three.)

Ensure thatfield names are not duplicated in profile lists and profile extension tables to avoid confusion during personalization or targeting steps in the Responsys campaign design process.

Map a field that the client uses to uniquely identify each subscriber tothe RIID_ field in the contacts list.

Map the subscriber email address to the EMAIL_ADDRESS__ field in the contacts list to be used for messaging.

Map a field that the client uses to uniquely identify each subscriber to either CUSTOMER_ID_ or EMAIL_ADDRESS_field in the contacts list.

Encourage your client to add as many custom fields as possible to the profile list to increase processing efficiency, thereby eliminating the need for profile extension tables.

NO.25 Which statement describes the requirements to set up a Responsys primary data gateway solution for the secure transferring of data?

The Responsys Data Gateway consists of only an API layer, using AuthO authentication to transfer data.

The Responsys Data Gateway consists of a dedicated database server that can be accessed securely using a VPN setup specifically for a client account.

To install the Responsys Data Gateway, you provide each client an encryption appliance that is configured to directly connect to their Responsys database instance. All data transfer occurs through the appliance.

The Responsys Data Gateway requires a dedicated SFTP account that isaccessed via a secure shell (SSH2) protocol. A customer must provide a public SSH2 key for authentication.

NO.26 You are tasked with creating a new campaign using Email Message Designer and RPL. You developed HTML and RPL code.
What are the next steps to create a campaign using the code as a base for the campaign in Responsys?

Navigate to Campaign > Create Mobile SMS Campaign. Enterthe campaign name and information.
Then, paste the code into EMD and validate.

Navigate to Campaign > Create Classic Email Campaign. Enter the campaign name and information.
Then, paste the code into EMD and validate.

Navigate to Campaign > CreateEmail Campaign. Enter the campaign name and information. Then, paste the code into EMD and validate.

Navigate to Campaign > EMD Campaign. Enter the campaign name and information. Then, paste the code into EMD and validate.

NO.27 Your customer needs to capture information about subscribers that clicked on links categorized as blue eyeglasses products, so that they can then send them a follow-up promotional email.
How can you configure this in Responsys?

In Message Designer, click the Link tracking button. You can create a link object for blue glasses.
Apply this object to all open programs that use current campaigns.

In the Link Table screen, open the Categories Designer window. Use the categories designer; create a blue glasses object that can be associated with all the link tables in Responsys and assign it to all current campaigns. You can use this link category in creating a filter definition.

In the Account Management screen, select Set link tracking preferences and create a link category for blue eyeglasses. Set this category in link tables for any link regarding blue eyeglasses. You can use this link category in creating a filter definition.

In the HTML of all campaign assets, the <a href> tag must use the ATR attribute inside the tag. The value of the attribute can be a value that will define that the link is meant for blue eyeglasses. In Responsys, use the link evaluator and enter the value of the attribute.

NO.28 A subscriber opens an email with Conversion Tracking on, clicks a link, but does not purchase. The next day, this subscriberreceives a second email with Conversion Tracking on with a follow-up offer, clicks a link, but still does not purchase. The subscriber bookmarks the URL, and on the third day, returns to the webpage and finally makes a purchase.
Assuming the conversion cookie is not deleted, how will the transaction be tracked or attributed?

Because the final purchase was made by a visit directly to the webpage, the purchase isconsidered a web transaction and no email attribution is registered.

The purchase transaction is attributed to the first campaign that the recipient opened and clicked.

The purchase transaction is attributed to the second campaign (most recent) that the recipient opened and clicked.

The purchase transaction is attributed to both email campaigns.

NO.29 You are planningan integration of Salesforce.com and Responsys. You navigate to the Account Administration screen to configure the access to Salesforce.com, but the configuration options are not available.
What is the reason for this?

You need to work with Salesforce.com technical resources to configure the gateway to Responsys from within the Salesforce.com application.

You need to create a new user specifically for Responsys from within the Salesforce.com application.

Responsys Customer Support must first enable the Salesforce integration functionality before the Account Administrator can configure the access between Salesforce.com and Responsys.

You must first create a new Salesforce Connect job to enable the automated data feed between the Salesforce.com and Responsys contacts lists.

NO.30 You are creating an email campaign and you have a spreadsheet of contact email addresses and profile data that the campaign should be sent to for testing purposes.
How should you input this information into Responsys?

Using Connect, create a Seed Group import job. The spreadsheet will need to be converted to a comma-delimited file before importing it.

Using Program, create a Proof List import job. The spreadsheet will need to be converted to a comma-delimited le to import.

In the Manage List screen, ensure the list for the campaign is selected and then select the Seed Groups tab. Create a Seed Group list with the contact information from the spreadsheet.

In the Campaign workbook, select the Proofing Import Wizard button. Import the spreadsheet and ensure that it is convertedto a comma-delimited file before importing it.

NO.31 You’re creating an Opt-In form for your client. After a new customer submits the subscription form, you want to wait for 24 hours and then send them afollow-up email with a discount offer.
How should you create a form rule to accomplish this?

Create a form rule to trigger a custom event. Set up a program to listen for this customer event, wait for
24 hours, then send the follow-up email offer.

Create a form rule that directs the new customer to a URL so they can enter their email address and request the discount coupon.

Create a form rule to populate a table with the submitted data, then schedule a campaign 24 hours later to send all newly entered subscribers the follow-up email.

Create a form rule that schedules a transactional email campaign with the offer 24 hours after each form submission.

Create a form rule to trigger a follow-up email message to the form submitter. In the form rule, specify a
24-hour delay before sending the email.

NO.32 The executive tearn loves your Insight reports, but has limited knowledge of the Responsys menus.
As the Responsys Administrator,how can you provide a custom report that the team can easily access from the Insight menu?

Create the custom report and schedule it to be sent by email to the executive team every single day.

Create the custom report and save it to the Insight account folder. Add the report to the Default Dashboard, and tell the executives to view the report from the dashboard whenever they want to view the report.

Create the custom report and save it to the Insight account folder. Right-click to copy the link forthe report. Send the link to the executive team and tell them to use it whenever they want to view the report.

You can only access custom reports from the account folder. You must train the executives to navigate to the Report Library to locate and launch the report.

NO.33 You want touse Responsys SMS that invites recipients to click a link to a web form to register for a special event. You wish to measure clicks and form submissions (conversions).
Which four steps should you perform to make this possible? (Choose four.)

You mustpurchase Premium tracking in order to support link tracking in Responsys.

You must select a Responsys link table with the link names and URLs to be used in the SMS message.

In the SMS campaign message designer, enable conversion tracking.

You mustsupply a short URL, so you can use bit.ly to shorten links that you wish to use in your text message.

In the SMS campaign message designer, you must enable link tracking for the campaign.

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