[Jan-2024 Newly Released] Marketing-Cloud-Administrator Dumps for Salesforce Marketers Certified [Q76-Q95]

QUESTION 76
Northern Trail Outfitters (NTO) has decided to use Journey Builder to launch event-driven lifecycle marketing programs. This includes personalized interactions with customers with the goal of increasing purchase frequency.
Which two pieces of information would help NTO achieve this objective?
Choose 2 answers

QUESTION 77
To prevent retention of stagnant data, Northern Trail Outfitters wants any inactive data stored in data extensions to be cleared after 12 months.
What action should be taken?

QUESTION 78
A customer is developing a new eCommerce section of their website and plans to leverage transactional data in customer journeys.
Which two Marketing Cloud features will support this effort?
Choose 2 answers

QUESTION 79
The Northern Trail Outfitters (NTO) marketing team is launching a new email campaign. NTO’s Email Specialist wants to perform quality assurance checks on the email prior to send and has asked about using the Validate functionality for this effort.
Which three items will Validate check in an email message?
Choose 3 answers

QUESTION 80
Which two data structures could be configured to appear in the out-of-the-box Subscription center? Choose 2 answers

QUESTION 81
What are entry source types for Journey Builder?

QUESTION 82
A Marketing Cloud admin has been asked to include Sales Cloud data in their queries.
Which future would allow this functionality?

QUESTION 83
A user asks a Marketing Cloud admin to update and increase their session timeout setting. Which three considerations should the admin review before making this update?
Choose 3 answers

QUESTION 84
A customer wants Sales Cloud users to create and send Marketing Cloud emails. Which two recommendations should the consultant make?
Choose 2 answers

QUESTION 85
Which three considerations should be made when setting up Distributed Marketing?
Choose 3 answers

QUESTION 86
Northern Trail Outfitters placed an encrypted file on their Marketing Cloud SFTP for import into a data extension. They are using a file transfer Activity to decrypt the file.
What would the decrypted data be after the File Transfer Activity completes?

QUESTION 87
A Marketing Cloud admin is asked to append an Urchin Tracking Module (UTM) variable string to links in emails.
What functionality would allow this?

QUESTION 88
Northern trail Outfitters (NTO) is warming a new Dedicated IP address, and they need to monitor their deliverability across major ISPs.
Which bounce type would be indicative of the ISPs view of NTO’s sending reputation?

QUESTION 89
As part of their brand guidelines, Northern Trail Outfitters (NTO) uses a custom brand font for all print marketing materials. NTO wants to use their custom brand font in email as well.
What is the recommended best practice for font usage in email?

QUESTION 90
A Marketing Cloud admin runs the Contacts Counts report and sees there are currently 500,000 contacts in their account. They have a total of 300,000 email subscribers, 200,000 synchronized contacts, and 75,000 mobile subscribers.
Why would the total contact count be less than the total number of contacts from all data sources?

QUESTION 91
What are two possible outcomes when “Send as Multipart MIME” is selected during the send process? Choose
2 answers

QUESTION 92
A Marketing Cloud admin wants to check the status of a salesforce contacts in All Subscribers. The account is connected to their salesforce org via Marketing Cloud Connect.
Which subscriber key should be used to search for the contact in All Subscribers?

QUESTION 93
Northern Trail Outfitters (NTO) is concerned about unauthorized API access to their Marketing Cloud account.
Which feature would NTO enable to assist in reducing threats from malicious API attacks?

QUESTION 94
A Marketing Cloud admin to create custom roles for their business process.
What should be taken into consideration to accomplish this?

QUESTION 95
Northern Trail Outfitters does NOT want to store email addresses or phone numbers within Marketing Cloud.
Which feature should they use?