EEB-101 Exam Dumps Pass with Updated 2024 Certified Exam Questions [Q90-Q106]

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EEB-101 Exam Dumps Pass with Updated 2024 Certified Exam Questions

EEB-101 Exam Questions – Real & Updated Questions PDF

Passing the EEB-101 exam requires a deep understanding of best practices for email marketing, as well as a thorough knowledge of the Salesforce Marketing Cloud platform. Candidates must be able to demonstrate their ability to create effective email campaigns that engage customers and drive results.

NO.90 A marketer for Northern Trail Outfitters needs to see test emails for each subscriber in a data extension.
What should the marketer do to ensure the data extension appears as a RecipientTest Data Extension in the Test Send menu?

Save the data extension in the Test Folder.

Create the data extension as ‘Is Testable’.

Associate the data extension to the Campaign.

Creating the data extension as ‘Is Testable’ is the option that ensures the data extension appears as a Recipient Test Data Extension in the Test Send menu. This option allows the marketer to use the data extension for testing purposes only, and not for actual sends. Saving the data extension in the Test Folder or associating it to the Campaign does not affect its availability for test sends.

NO.91 Northern Trail Outfitter (NTO) is warning up a new IP address primarily for a new product line. Initially, NTO wants to move some of its lower-volume transactional sends onto this new IP.
Where should NTO update the IP configured for these sends?

From Address Management

Delivery Profile

Sender Profile

The Delivery Profile is where the IP address for sending emails is configured. NTO should update the Delivery Profile for the transactional sends to use the new IP address

NO.92 Northern Trail Outfitters (NTO) has an upcoming campaign with a call to action to shop its new NTO outlet store. The campaign will need to send upto three emails but stop sending to each specific subscriber once they have made a purchase at the NTO outlet, and provide reporting on the success of the campaign.
Which Journey Builder component addresses the two requirements of this campaign?

Decision Splits

Goals

Exits

Goals are the Journey Builder component that addresses the two requirements of this campaign. Goals allow marketers to define a desired outcome for each journey, such as making a purchase at the NTO outlet, and track how many contacts achieve it. Goals also allow marketers to exit contacts from the journey once they achieve the goal, which means they will stop receiving emails from the campaign. Decision Splits are used to branch contacts into different paths based on criteria, but not to exit them from the journey or track their outcomes. Exits are used to remove contacts from the journey based on criteria, but not to track their outcomes.

NO.93 Northern Trail Outfitters wants to organize its assets so images can be easily searched by tags in Content Builder. However, most images have multiple tags that could be applied, which makes it more difficult to filter to a manageable number of results.
How should the number of tags selected for an asset be minimized while still providing the necessary granularity?

Make the Customer Key more descriptive.

Leverage Einstein for content tagging.

Use nested tags to create hierarchies.

Using nested tags to create hierarchies is the best way to minimize the number of tags selected for an asset while still providing the necessary granularity. Nested tags allow you to group related tags under a parent tag, such as “Sports > Basketball > NBA”. This way, you can filter your assets by a specific tag or by a broader category. Making the Customer Key more descriptive or leveraging Einstein for content tagging may help with tagging, but they do not address the issue of having multiple tags per asset.

NO.94 The marketing team at Northern Trail Outfitters is concerned about its email deliverability rates over the last three months.
Which remediation tactic should be used to improve deliverability?

Increase the frequency of email sending to boost engagement.

Broaden segmentation criteria to reach more diverse audiences.

Scale back sending for specific ISPs until the issue subsides.

Scaling back sending for specific ISPs until the issue subsides can help improve deliverability by avoiding spam complaints and hard bounces. Increasing the frequency of email sending may worsen the deliverability issue by triggering spam filters and irritating subscribers. Broadening segmentation criteria may not help if the content is not relevant or engaging for the audience.

NO.95 Northern Trail Outfitters uses an automation to process and report sales agents’ weekly data extensions. All sales agents’ data is needed for the automation’s created report to be correct. Some agents have not been creating their data extensions in time.
Which step prevents the automation from completing the automation instance and delivering an inaccurate report?

Data Extract Activity

Verification Activity

Wait Activity

Verification Activity is the step that prevents the automation from completing the automation instance and delivering an inaccurate report if some agents have not created their data extensions in time. This activity verifies that a data extension meets certain criteria, such as row count or field value, before proceeding to the next step. If the criteria are not met, the activity stops the automation and sends an email notification. Data Extract Activity is a step that extracts data from a data extension or data view and places it in a file on the Enhanced FTP server. Wait Activity is a step that pauses an automation for a specified period of time.

NO.96 Northern Trail Outfitters (NTO) released a clever promotional video that went viral.
Subsequently, the company acquired a large number of email leads at the last trade show.
NTO wants to send a welcome email with a coupon directing recipients to its website.
Which configuration should help with limiting a spike in volume to the website?

Send Throttle

Sender Authentication Package

Web Collect Sign-Up Form

The configuration that should help with limiting a spike in volume to the website is Send Throttle1. Send Throttle allows you to specify the number of emails to send per hour, which can help you control the traffic to your website and avoid overwhelming your server or exceeding your bandwidth limit2. By using Send Throttle, you can also improve your email deliverability and avoid being flagged as spam by ISPs that monitor sudden spikes in email volume3.
Sender Authentication Package is not the correct answer, as it does not help with limiting a spike in volume to the website. Sender Authentication Package is a feature that helps you authenticate your email sender identity and domain, which can improve your email reputation and deliverability4. However, it does not affect the rate or timing of your email sends.
Web Collect Sign-Up Form is also not the correct answer, as it does not help with limiting a spike in volume to the website. Web Collect Sign-Up Form is a feature that helps you collect email subscribers from your website, which can increase your email list size and engagement. However, it does not affect the rate or timing of your email sends. References := 1: Send Throttle – Salesforce 2: Marketing Cloud Email Specialist Certification Guide & Tips 3: Email limitations in marketing cloud – Salesforce Developer Community 4:
Sender Authentication Package – Salesforce : Web Collect Code Samples – Salesforce

NO.97 Northern Trail Outfitters (NTO) wants to improve the accessibility of its email design.
Which best practice should NTO employ?

Reduce line spacing to fit more content on the screen and reduce scrolling.

Remove role=”presentation” from layout tables to support assistive technologies.

Increase the font size (over 16pt) to make the content easier to read.

increasing the font size (over 16pt) to make the content easier to read is a best practice for improving the accessibility of email design. Larger fonts can help users with low vision or cognitive disabilities to access the email content more easily. Reducing line spacing to fit more content on the screen and reduce scrolling is not a good practice for accessibility, as it can make the text harder to read and follow. Removing role=”presentation” from layout tables is also not a good practice for accessibility, as it can cause assistive technologies to ignore the table structure and read the content in an incorrect order.

NO.98 A customer uses the Salesforce Contact object as a synchronized data source. They have started to sync custom fields for further segmentation.
Which first step should the customer take to ensure the new fields are available to segment on?

Edit the fields in the synchronized data source.

Create a new data extension with the new fields.

Create a data filter that includes the new fields.

Editing the fields in the synchronized data source is the first step to ensure the new fields are available to segment on. The marketer needs to select which fields they want to sync from Salesforce to Marketing Cloud, and then wait for the sync process to complete. Creating a new data extension or a data filter with the new fields would not work if the fields are not synced first.

NO.99 Northern Trail Outfitters (NTO) is troubleshooting why a triggered send isn’t being delivered to the customer.
When querying the _subscribers data view, NTO notices this subscriber key exists twice, and one of them has a status of ‘Held’.
What is the source of the duplicate subscriber key?

Triggered Send Managed Lists

Global Unsubscribe List

Auto Suppression List

Auto Suppression List is the correct answer. An auto suppression list is a list of subscribers who should not receive certain types of emails, such as promotional or transactional emails. Auto suppression lists can be applied at the sender profile level or at the send classification level. If a subscriber is on an auto suppression list that is applied to a triggered send, they will not receive the email, even if they are in the target data extension. The _subscribers data view will show their status as ‘Held’ for that sender profile or send classification. You can learn more about this in the Manage Subscribers module on Trailhead.

NO.100 The customer service team at Northern Trail Outfitters is reporting that customers are complaining about emails ending up in their spam folders. The marketing team is asking for a solution that can check if the email contains any flags that can classify it as spam.

Test Send

Content Detective

Subscriber Preview

Content Detective is the correct answer. Content Detective is a tool that allows you to scan your email content for any words or phrases that may trigger spam filters or cause deliverability issues. Content Detective assigns a score to your email based on the number and severity of the flags it detects, and provides suggestions on how to improve your content. You can learn more about this in the Email Testing Tools module on Trailhead.

NO.101 The marketing team wants to target subscribers with a ‘think you’ offer for all subscribers who have opened an email in the past year.
Which tool should they use to identify the subscribers to send to?

Total Opens measure

_Open data view

Tracking Data Extract

To identify the subscribers who have opened an email in the past year, you should use the _Open data view.
This is a system data view that stores information about email open events for all subscribers in your account. You can query this data view using SQL to filter by date and email name or ID

NO.102 A marketing specialist at Northern Trail Outfitters wants to automate sending the weekly newsletter to subscribers. The audience is located in one data extension, but they also want to send to a partner seed list.
Which tool method should the specialist use?

Multi-Step Journey

User Initiated Send

Automation Studio Email Activity

User Initiated Send is the method that the specialist should use. User Initiated Send is a feature that allows you to create and send an email message to one or more data extensions or lists at any time. You can also schedule the send for a future date and time or set it to recur at regular intervals. You can use this feature to automate sending the weekly newsletter to subscribers in one data extension and a partner seed list. Multi-Step Journey is not necessary if you only want to send one email message without any other journey activities.
Automation Studio Email Activity is not suitable if you want to send to a partner seed list, as it only supports data extensions as sendable audiences.

NO.103 When building an email audience, a marketer first runs a query to update a data extension referenced in the audience query.
Which configuration should be used to ensure the exclusion is updated before the audience query runs?

In the step with the two SQL activities, place a wait step between them.

Place the audience SQL Query Activity in a step after the exclusion SQL Query Activity.

Place the audience SQL Query Activity below the exclusion SQL Query Activity.

If you want to ensure the exclusion is updated before the audience query runs, you should place the audience SQL Query Activity in a step after the exclusion SQL Query Activity. This way, the exclusion query will run first and update the data extension with the subscribers who should be excluded from the send. Then, the audience query will run and pull the subscribers who meet the criteria for the send, excluding those who were filtered out by the previous query. Placing a wait step between them or placing them in the same step will not guarantee that they will run in the correct order. You can learn more about this in the [Automation Studio Basics] module on Trailhead.

NO.104 Northern Trail Outfitters (NTO) wants to add automation to its email marketing. Which automation should NTO create as a good first step?

An automation that deletes old data extensions, emails, and reports

An automation that contains several recurring emails and decisioning points

An automation that Imports subscriber data regularly and updates key data extensions

An automation that imports subscriber data regularly and updates key data extensions is what NTO should create as a good first step to add automation to its email marketing. This automation will help NTO keep its subscriber data up-to-date and consistent across different data extensions. It will also enable NTO to use this data for segmentation, personalization, reporting, etc. An automation that deletes old data extensions, emails, and reports may be useful for cleaning up unused assets, but it is not directly related to email marketing. An automation that contains several recurring emails and decisioning points may be too complex for a first step and may require more planning and testing.

NO.105 A marketer needs to send emails to the creative team for proofing as part of an email campaign.
Which feature should help achieve this as an automatic flow?

Content Builder Approval Workflow

Einstein Approval Workflow

Subscriber Preview

The feature that should help achieve this as an automatic flow is Content Builder Approval Workflow1. Content Builder Approval Workflow is a feature that allows the marketer to create, manage, and automate the approval process for email content in Content Builder1. The marketer can define the approval steps, assign approvers, set deadlines, and track the status of each email content1. The marketer can also configure the workflow to send email notifications to the approvers and the requestor when an action is required or completed1. By using Content Builder Approval Workflow, the marketer can ensure that the email content is reviewed and approved by the creative team before sending it to the final audience.
Einstein Approval Workflow is not the correct answer, as it does not help achieve this as an automatic flow. Einstein Approval Workflow is a feature that uses artificial intelligence to analyze and optimize email content based on various factors, such as subject line, tone, sentiment, and readability2. The marketer can use Einstein Approval Workflow to get suggestions and feedback on how to improve their email content, but they cannot use it to create or automate the approval process with the creative team.
Subscriber Preview is also not the correct answer, as it does not help achieve this as an automatic flow. Subscriber Preview is a feature that allows the marketer to preview how their email content will look for different subscribers based on their attributes and personalization strings3. The marketer can use Subscriber Preview to check and test their email content for accuracy and consistency, but they cannot use it to create or automate the approval process with the creative team. References := 1: Content Builder Approval Workflow – Salesforce 2: Einstein Approval Workflow – Salesforce 3: Subscriber Preview – Salesforce

NO.106 Northern Trail Outfitters third-party point-of-sale software order information in batches of large files. the timing varies throughout the day.
Which feature should be used to accommodate this setup?

Triggered Automation

Scheduled Automation

Wait Activity

Triggered Automation is a feature that allows marketers to run an automation when a file is dropped into a specified location, such as an FTP folder or Enhanced FTP folder. Triggered Automation can accommodate the setup of NTO’s third-party point-of-sale software that sends order information in batches of large files at varying times throughout the day. [Source: Trailhead]

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In addition to the Essentials for Marketing Cloud Email Marketers course, there are other resources available to help you prepare for the Salesforce EEB-101 certification exam. The Salesforce Trailhead platform has a variety of modules and trails that cover email marketing best practices, data management, and campaign automation. You can also join the Salesforce Success Community to connect with other marketers and get tips and advice on preparing for the exam.

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