[Sep 24, 2022] Exemples de questions de certification Adobe Target (AD5-E809) entièrement mises à jour [Q17-Q37].

Q17. In Adobe Target, at which point does a visitor qualify for an audience In reporting?

Q18. A client wants to adjust the counting methodology used in a report.
What are the three counting methodologies available in report settings, for any given report?

Q19. The UX team has proposed testing a format change across all product overview pages.
Which Visual Experience Composer feature enables applying the format change across all of these pages?

Q20. After adding styling properties to a headline element using the CSS Editor and saving an experience, the Adobe Target Business Practitioner was asked to edit the styling changes and only keep a modification that was made to change the color.
How can this task be done in the Visual Experience Composer?

Q21. As part of a large scale marketing campaign, an activity must run for 10 days. It will start at 3:00 am on a specific date and end 10 days later at 3:00 am. What is the easiest way to ensure this activity starts and ends automatically?

Q22. A Target Business Practitioner (BP) is creating an Audience in a new installation of Target Standard. The BP wants to include users who entered a site on a specific URL.
Which type of audience rule should the BP use?

Q23. A restaurant chain that Has been running a Recommendation activity to promote sides and add-ons decides to run the same activity on its native mobile app only.
Which experience composer should an Adobe Target Business Practitioner use to accomplish the task?

Q24. An activity should be exposed to visitors who have viewed at least three products within a single category. There is a profile script that sets user.3pvs for visitors that qualify.
How should the Adobe Target Business Practitioner make sure that the profile script is properly qualifying visitors who have viewed at least three products?

Q25. A test will run for 40 days with a significance level of 95% and a minimum detectable lift of 2.5%. Which adjustment should be recommended to reduce the test duration?

Q26. Why must primary and secondary success metrics be determined pre-test and not chosen or adjusted after activation? (Choose two.)

Q27. What does Adobe Target optimize towards when running an Automated Personalization activity?

Q28. Three weeks after activation of an A/B activity with four experiences (A. B, C. D} using Auto-allocate, it was observed that Experience C is receiving 1 % of traffic. To speed up the process of determining a winner of the test, what is a best practice for an Adobe Target Business Practitioner to follow?

Q29. There is a warning message in the Visual Experience Composer (VEC) for an activity which went live two weeks ago. What is the most probable reason for the warning message?

Q30. A media company would like to create activities that value pages based on page type. The home page is worth ten cents per view and article pages are worth five cents per view.
Which metric should be used in order to track these different values on these pages?

Q31. It has been identified as pan of an A/B test that a conversion should only be valid if the user has clicked on a specific link before converting.
To which page of the Visual Experience Composer three-step guided workflow should an Adobe Target Business Practitioner add this dependency?

Q32. A home improvement videos website has an advertising-supported revenue model. Videos begin with a sponsor’s advertisement. The task is to administer a test on the home page to determine which experiences drive video engagement.
Based on this scenario, what is the most appropriate optimization goal for this test?

Q33. The optimization team at an e-commerce company recently learned that if the company does not sell a large proportion of its discontinued products, the company will incur an accounting charge that will materially affect the company’s quarterly earnings.
The discontinued products are sold at a discount on a separate website and domain that currently do not have Adobe Analytics or Adobe Target. The e-commerce website does have Adobe Analytics and Adobe Target.
The optimization team decides to run an experiment to promote the discontinued products website. They add a “SALE1′ link to the e-commerce website’s main navigation. The “SALE* link also links to the discontinued products website.
The optimization team wants to use an A/B test to see if adding this new link to the e-commerce site’s main navigation causes visitors to visit the discontinued products website.
What should be the goal of the A/B test on the main website?

Q34. Which two options describe the purpose of any secondary success metric? (Choose two.)